FLEURS de PRAIRIE
Problématique client
Lancer la marque FLEURS DE PRAIRIE, un Rosé premium à la robe claire et à la bouteille esthétique et féminine.
Notre réflexion
Lui donner une personnalité champêtre et de la visibilité pour le faire sortir du lot : par un story telling, par une représentation graphique (KV + wording) à utiliser en media (affichage, presse), en PLV et sur internet.
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Socopa
Générer du goodwill sur une population de bouchers non exclusifs de façon à renforcer le lien commercial avec la force de vente SOCOPA.
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