Cacolac
Problématique client
Renforcer l’engagement client autour d’une marque iconique.
Notre réflexion
Développer un univers de marque et un « ton of voice » propre à fédérer une cible jeune prescriptrice. Capitaliser sur les réseaux sociaux de la marque et développer sa communauté afin de générer un effet Drive to Store à travers des campagnes de jeux relayés en point de vente.
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FLEURS de PRAIRIE
Lancer la marque FLEURS DE PRAIRIE, un Rosé premium à la robe claire et à la bouteille esthétique et féminine.
Découvrir le projet