Bic
Problématique client
Mise à disposition d’une Tool Box dans laquelle chaque pays venait puiser les outils et mécaniques promotionnelles les plus pertinents. Un volet « interactif » a été intégré au Bus de Rentrée afin de renforcer l’adhésion des enseignes.
Notre réflexion
Développer un KIT PLV adaptable aux différents pays européens (et leurs spécificités) autour du temps fort rentrée des classes.
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Gardena
Assurer la mise en avant et le développement des ventes sur un marché France en plein essort.
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