Charles & Alice
Problématique client
Mise en place d’un plan d’activation in et out store, porté par des PLV et mécaniques en phase avec le territoire de naturalité de la marque. Une activation digitale couplée à une tournée terrain via une flotte de triporteurs afin de mobiliser le circuit Monoprix.
Notre réflexion
Renforcer le territoire de marque, en créant une signature d’activation qui parle à une cible urbaine.
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Cafés MÉO
Comment renforcer le positionnement des cafés bio et animer cette gamme pour faire connaître l'offre bio des Cafés Méo ?
Découvrir le projet